Jeremy Bullmore believes that an advertiser can succeed only if they seek and earn the willing complicity of an audience, whatever the medium of communication. This section contains his thinking and activities on all forms of brand communication, not just advertising. It also includes his tributes to two friends, colleagues and JWT legends, Stephen King and Judie Lannon.
Required reading across the advertising and investor world
VIEW
Making others sound like themselves, only better
VIEW
A legendary film about creative development
VIEW
Practical thinking on how advertising works
VIEW
The distinction between advertising and advertisements
VIEW
“Jeremy, your 1978 advertisement is terrific.” – David Ogilvy
VIEW
About any award, there are two questions.
VIEW
“Effectiveness is about why you advertise”
VIEW
The buying process from the buyer’s viewpoint
VIEW
Everyone needs marketing (the right sort anyway)
VIEW
The grey market is essentially us with a few more wrinkles
VIEW
An appeal for well-written argument in communications
VIEW
The Don Draper era? Recollections may vary
VIEW
Eulogy for a remarkable planner, teacher and friend
VIEW
“She was fascinated by human beings (rather than consumers).”
VIEW