WPP Essays
- Date: 1997 onwards
- Publisher: WPP
- COMMUNICATIONS
Jeremy’s ability to synthesise complex issues into entertaining advocacy is brilliantly represented in the essays he wrote for the WPP Annual Report, almost all of them the product of close collaboration with former WPP Communications Director, Feona McEwan.
Many of these pieces were hugely prescient. For example, “Time-and-Motion Man and The Mad Inventor” was written in 1998 as the industry trembled on the threshold of the dot-com bubble: “Where once there was an industrial age, and then an information age, we’re now well into the age of the imagination: an age where the price and availability of knowledge and technology may favour the small over the large; the innocent over the experienced; the bold over the cautious; the inventive (and frequently wrong) over percentage-playing consolidators.”
Read or listen to Jeremy’s essays here