Guinness, 1969 onwards
A landmark win, leading to standout work
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Stretchability in a brand, 1988
Magazine column that brought an offer of new underwear
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Ten tried and trusted …
How-not-to guides on client-agency relations
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Black Magic commercial, 1961
Brand marketing inspired by romance, sophistication and courtship
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Classic Doodles
Private thoughts on a page
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Books by Jeremy Bullmore
“Behind the Scenes in Advertising” and other essential reads
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Memo to all JWT producers re Ridley Scott
A talent for talent-spotting
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Parker Pen ad, 1961
Inspired by inventor George Safford Parker
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Tribute for Judie Lannon, 2019
“She was fascinated by human beings (rather than consumers).”
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Stephen King: Godfather of strategy, 2006
Eulogy for a remarkable planner, teacher and friend
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‘Mad Men’: explosive new revelations! 2010
The Don Draper era? Recollections may vary
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Why we should all be singing Ira’s praises, 2007
An appeal for well-written argument in communications
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Grey is not the new black, 2003
The grey market is essentially us with a few more wrinkles
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A Mickey Mouse solution to the problem of internet stocks
Everyone needs marketing (the right sort anyway)
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Advertising and its Audience: A Game of Two Halves, 1998
The buying process from the buyer’s viewpoint
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What are advertising agencies for? 1992
“Effectiveness is about why you advertise”
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IPA Effectiveness Awards speech, 1982
About any award, there are two questions.
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What the hell is an advertising agency for? 1978
“Jeremy, your 1978 advertisement is terrific.” – David Ogilvy
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Advertising. What is it? What is it for? 1974
The distinction between advertising and advertisements
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The consumer has a mind as well as a stomach, 1972
Practical thinking on how advertising works
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Risk & Responsibility, 1966
A legendary film about creative development
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The go-to ghostwriter
Making others sound like themselves, only better
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WPP Essays
Required reading across the advertising and investor world
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Ask Jeremy
Highlights from the work of advertising’s favourite agony uncle
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Astonish your clients! Listen to them! 1999
A vacant acre of brand positioning: the listening agency
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Understanding Brands Part 3 – Brand and deliver, 1996
The powerful nature of brand fame
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Understanding Brands Part 2 – The ties that bind, 1996
The differences between products and brands
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The Quality Quotient or How I Made the World a Better Place, 2017
Satirical novel (and love story) charting a new metric
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Market Research Society Conference speech, 2005
Research is the basis for most decisions that control our lives
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Market Research Society 50th Anniversary speech, 1996
The value of market research to the advertising process
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Posh Spice & Persil, 2001
Much-quoted lecture on products, brands and fame
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The risks and rewards of stretching brands, 1996
“Even to talk about stretching a brand implies dilution”
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Understanding Brands Part 1 – Farming a consensus, 1996
The skills of communicating brand benefits and values
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The building of Mr Kipling, 1967
An exceedingly good brand, now sold across the world
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What is a brand?, 1974
A brand is the product of a whole number of variables
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